Data Value Hub x Eighty6

How sales software company, Eighty6 harnessed the power of Artificial Intelligence and Deep Learning to achieve 90% data accuracy

Eighty6 were eager to improve their algorithm predictions via the power of Deep Neural Network-based Artificial Intelligence (AI). Through our hands-on AI Project Incubator programme, we partnered with Eighty6 to create a new model that streamlined and improved their data efficiency, empowering them to deliver an improved experience to their clients.

Meet Eighty6

Eighty6 is an Irish software company offering a streamlined data-driven solution to help wholesalers combat customer churn.

Their sales analysis tool provides an exciting opportunity for suppliers of consumable goods to grow their wholesale business by dramatically reducing sales leakage.

By continuously scanning for changes in how customers buy products & flagging potential threats before they happen, the headache and worry of constant customer churn is eliminated.

The result? Streamlined systems, efficient sales teams and improved customer retention & loyalty.

Industry: Sales/ Software

Location: Dublin, Ireland

Company Size: Start-up

Key Project Deliverables:

  • Improve algorithm predictions and data accuracy
  • Build cloud computing knowledge & skillset
  • Enhance customer experience

The Challenge

“Algorithms are at the very heart of our service, and the quality of results that we give to our customers is dependent on how accurately they perform. Even though we provide the most detailed analysis of sales leakage available in the market, we want to pioneer our methods further and continuously look for ways to push the boundary” – David, Eighty6

Eighty6 sought to adopt Deep Neural Network-based AI technology to advance the accuracy of their algorithm predictions. However, to make this possible, there were some data engineering challenges that needed addressing first.

Because of a varied customer ordering history, Eighty6 deals with a challenging dataset.

For example, customer “A” may have purchased a product 7 times, giving 7 data points. While customer “B” may have ordered only 5 times, producing a dataset with 5 data points.

Deep Neural Networks cannot handle inconsistent datasets like this, so a process to impute missing data and standardise datasets was required.

And that’s where we came in.

The Solution

“As such, for a long time, we have wanted to embed deep neural networks into these algorithms and bring the full power of artificial intelligence to what we do. But we’ve never had the resources or knowledge available to do it before we reached out to The Data Value Hub” – David, Eighty6

Eager to find an innovative, scalable solution, Eighty6 turned to us. After an initial consultation, we recommended our AI Project Incubator programme.

This programme gave Eighty6 instant access to the tools and resources they needed to leverage the power of AI for their business – from technical resources to on-demand training covering areas such as AI Project Playbook and Cloud Computing.

Our 5-Step AI Incubator Process:

Step #1:

Engaged with a Data Engineer and Project Manager to understand the challenges at hand & identify key deliverables.

Step #2:

Set up an Azure Sandbox platform for seamless collaboration between Data Value Hub and Eighty6

Step #3:

Created a custom Keras Deep Learning Package

Step #4:

Designed and developed a new model with a continuous data stream.

Step #5:

Supported the Eighty6 team with a gradual strategy for introducing the model into their workflow, from staging to production.

The Results

“The new model will mean we can predict customer churn much more accurately for our clients. The more accurate our predictions, the more effective their sales team can be, the faster they can grow” – David, Eighty6

While it’s still early into the project implementation stage, since introducing our model, Eighty6 have already witnessed the following results:

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